What Kevin Geiger Gets Right About the Death of Indie Animation Deals

Nobody’s Buying, So Stop Begging
Kevin Geiger recently wrote this sharp piece on the shifting realities of independent animation deals. His argument is clear: the old “pitch and pray” model is dead, and creators need to build instead of beg.

👉 Full article here: [link to original]

What struck me most is how closely this aligns with what I’ve seen: independent creators can’t wait for gatekeepers to say yes. Proof, traction, and direct-to-audience pipelines are the new pitch.

Curious to hear how others are adapting — are you experimenting with crowdfunding, soft launches, or direct-to-community models?